Upgraded: 12-07-2007
The topics that we will know are:
1. Definition and advantages of CRM
2. Basic pillars of the philosophy CRM
3. Internet serves us in the CRM
4. Summarize and conclusions
Before beginning, I want you to know which is my form of to think and to act in the world of the sales. I belong to people that think that to the buyer it is necessary to look for it in the house, in the company or in any other place, of equal it forms when a client has been gotten you should be guarded, keeping in mind what buys us and always giving the priority that deserves the being the source of our primary resources.
Definition and advantages of CRM
Some could say that CRM is only the answer from the technology to the growing necessity of the companies of strengthening the relationships with its clients. I consider that CRM is a philosophy and a culture of business centralized in the clients.
Do let us begin explaining What this initials mean? Well these initials represent Customer Relationship Management or just Handling of the relationships with the clients.
The tools of administration of relationships with the clients are the technological solutions to be able to develop the theory of the marketing relacional. The marketing relacional can be defined as the business strategy centered in advancing, to know and to satisfy the necessities and the present and foregone desires of the clients.
At the moment, great quantity of companies is developing this type of initiatives. According to a study carried out by Cap Gemini Ernst & Young of November of the year 2001, 67% of the European companies has started an initiative of clients' administration (CRM). In Colombia the companies are understanding that it is so important in the company the quality of the product that is sold as well as the quality of the service that is offered to the client. He/she has not wondered because a company rival that has a product of smaller quality that his sells much more. Perhaps be that their employees make small errors that the client doesn't forgive or you/he/she can even be you the one that the comet.
In some occasion they told me "THE CLIENT IS THE BEING MORE UNFAITHFUL THAT CAN EXISTS" this person had reason, the client she can buy in another place because one day they made it wait, perhaps she found another place of more quality or of smaller price, or perhaps alone he likes as they assisted him. For these reasons it is better than it verifies if in their company the client is the most important thing or not.
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